The “experience” encompasses so much across our lives these days. Whether it’s in the Fruit & Veg shop chatting with the local fruiterer or an online Brand across multi-platforms the user experience is important to a successful business.
Smart companies big and small are morphing what was customer service to a broader user experience focus.
The better the experience for your customer or clients results in more business and support. The Brand presented at the shop front and online needs to be consistent not only in look but in the Brand Culture you offer your customers.
In short the user experience encompasses all the interactions with a business and its services & products.
Leading web designer Jesse James Garrett put it this way:
“Businesses have now come to recognise that providing a quality user experience is essential to achieve a sustainable competitive advantage. It is user experience that forms the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.”
Online the user experience is created by the following elements shown in the diagram.
Now consider how you use these elements in your online and real world sites.
A valued user experience depends on the ease of use and relevant content targeted to your supporters or customers.
As part of Strategy Monsters start-up we are offering Free User Experience Appraisal of your web site and social media pages. Email firstname.lastname@example.org for more information.