Monday 24th August a milestone occurs that reflects the changing face of media with little fan fair ………….. Face Book registered ONE Billion users in One Day.
One in 7 humans on planet Earth logged into their face book account and engaged with family, friends or business page. Mark Zuckerberg commented in a posting;
“When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.”
Yes Mark is about connecting the whole world, and he is 20% of the way to this achievement, in what – just over 10 years.
This reach would take the smile from any last century Media Mogul.
Over 13 million individuals use face book in Australia, no other media can come close to this potential reach.
New pages for business are the next innovation to be introduced by the end of the year.
Business Pages will be divided into “shopping” and “services” categories. COO Sheryl Sandberg announced:
Shopping, which Facebook first began testing in July, allows retailers to showcase and sell their products from their page. Similarly, the Services section, aimed at companies that provide professional services like plumbers or salons, lets businesses highlight their offerings.
In other improvements they are adding new “call to action buttons” for these pages, such as Call Now and Send Message buttons which will sit prominently just under the top banner.
For shopping pages there will be a “Buy Now” button which will dramatically decreases the clicks to the sales point.
As a retailer or service based business can you afford to ignore this platform to attract business?
If you like to know more about getting your business online or how to improve existing online performance give Strategy Monsters a call for a no obligation but essential discussion for your business.